Privacy policy
Last Updated: 30 September 2026
This Privacy Policy describes how Vellara Wear, operated by HW PAY LTD, collects, uses, stores and discloses personal information when you visit vellarawear.com, make a purchase, contact us or otherwise use our services.
Where applicable to our activities involving Australian customers, personal information will be handled in accordance with applicable Australian privacy requirements.
1. Who We Are
Trading Name: Vellara Wear
Legal Entity: HW PAY LTD
Company Number: SC858098
Registered Office: 121 Giles Street, Suite 1A, Edinburgh, Scotland, EH6 6BZ, United Kingdom
Email: support@vellarawear.com
Website: vellarawear.com
2. Personal Information We Collect
Depending on how you interact with our website and services, we may collect:
- Name;
- Billing and delivery address;
- Email address;
- Telephone number;
- Account information;
- Order and transaction information;
- Payment-related information;
- IP address;
- Device and browser information;
- Website usage information;
- Communications with customer service.
3. How We Collect Personal Information
We may collect personal information:
- Directly from you when you place an order, create an account or contact us;
- Automatically through cookies and similar technologies;
- From payment processors;
- From shipping and fulfilment providers;
- From Shopify and other service providers;
- From advertising or analytics partners where permitted.
4. How We Use Personal Information
We may use personal information to:
- Process and fulfil orders;
- Process payments;
- Arrange shipping and delivery;
- Provide tracking information;
- Handle returns and refunds;
- Provide customer support;
- Communicate regarding orders;
- Maintain and secure our services;
- Detect and prevent fraud;
- Improve our website and products;
- Comply with legal obligations;
- Provide marketing communications where permitted.
5. Consent and Applicable Grounds
Where consent is required, we will seek appropriate consent before processing personal information for the relevant purpose.
You may withdraw consent where applicable.
Other processing may occur where reasonably necessary to provide requested products or services, meet contractual obligations, comply with applicable law or pursue legitimate business purposes where permitted.
6. Payment Information
Payments may be processed through third-party payment service providers.
Vellara Wear does not necessarily receive or store complete payment card details.
Payment providers process information in accordance with their own privacy and security practices.
7. Shopify
Our online store is hosted using Shopify.
Shopify may process personal information to provide ecommerce infrastructure, checkout functionality, hosting, security, fraud prevention and related services.
8. Service Providers
We may disclose necessary personal information to providers assisting us with:
- Ecommerce infrastructure;
- Payment processing;
- Shipping and fulfilment;
- Customer support;
- Analytics;
- Fraud prevention;
- Advertising and marketing;
- Information technology and security.
9. International Data Transfers and Overseas Processing
HW PAY LTD is established in the United Kingdom, and we may use technology, ecommerce, payment and logistics providers operating in multiple countries.
Accordingly, personal information relating to Australian customers may be processed or disclosed outside Australia, including in the United Kingdom and other countries in which authorised providers operate.
Where Australian privacy requirements apply to an overseas disclosure, we will take reasonable steps as required by applicable law.
The OAIC states that an APP privacy policy should address likely overseas disclosures and, where practicable, identify relevant countries. OAIC
10. Cookies and Similar Technologies
We may use cookies and similar technologies to:
- Operate our website;
- Maintain shopping-cart functionality;
- Remember preferences;
- Analyse website activity;
- Improve performance;
- Support advertising and marketing activities.
Where available, cookie preferences may be managed through our website or browser settings.
11. Analytics
We may use analytics services to understand how visitors interact with our website and to improve our products, services and customer experience.
12. Advertising and Marketing
Where permitted, we may use personal information to provide marketing communications or relevant advertising.
You may unsubscribe from marketing emails using the unsubscribe mechanism contained in those communications.
13. Data Retention
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including order fulfilment, customer support, accounting, fraud prevention and legal compliance.
14. Data Security
We use reasonable technical, administrative and organisational measures designed to protect personal information against loss, misuse, unauthorised access, alteration and disclosure.
No electronic transmission or storage system can be guaranteed to be completely secure.
15. Access, Correction and Privacy Requests
Subject to applicable law, you may request access to personal information we hold about you or ask us to correct inaccurate information.
Requests may be submitted to:
16. Privacy Complaints
If you have a concern about how we handle your personal information, please contact us first at:
We will review your concern and respond within a reasonable timeframe.
Where Australian privacy law applies, you may also have the right to contact the Office of the Australian Information Commissioner (OAIC).
17. Children's Privacy
Our services are intended for general consumers and are not specifically directed at children.
We do not knowingly collect children's personal information where doing so would be contrary to applicable law.
18. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our business, services, information practices or legal requirements.
The current version will be published on this website with a revised “Last Updated” date.
19. Contact
For privacy questions or requests:
Vellara Wear
HW PAY LTD
Company Number: SC858098
Email: support@vellarawear.com
Registered Office: 121 Giles Street, Suite 1A, Edinburgh, Scotland, EH6 6BZ, United Kingdom